Marketing Analytics Specialist
The posted compensation range of $37.97 - $55.06 /hour is a reasonable estimate that extends from the lowest to the highest pay CommonSpirit in good faith believes it might pay for this particular job, based on the circumstances at the time of posting. CommonSpirit may ultimately pay more or less than the posted range as permitted by law.
- US-WI-SOUTH MILWAUKEE | US-CA-Los Angeles | US-CA-San Francisco | US-AZ-Phoenix | US-TN-Chattanooga | US-WA-Tacoma |
CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community.
While you're busy impacting the healthcare industry, we'll take care of you with benefits that include:
Medical/Dental/Vision, FSA, Dependent Care Spending Account, Life Insurance, Short and Long-term Disability, 401k match, Paid Time Off, Wellness Program, Tuition Reimbursement, Accidental Insurance, Critical Illness Insurance, Identity Theft Protection, Employee Assistance Program, and more!
Responsibilities
This is a remote position
Job Summary
The Analytics & SEO Specialist role drives improvement in analytics that contributes to decisions across all CommonSpirit’s digital marketing. The successful candidate collaborates with the team to analyze the performance of omni-channel marketing efforts in support of awareness, acquisition and retention campaigns with a focus on attribution, engagement trends, influencing customer behaviors and campaign effectiveness. This role will have SEO responsibilities, experience with SEO best practices is required.
Analytics responsibilities:
- Must have experience using Adobe Analytics or Adobe Customer Journey Analytics, certification is a plus
- Analyzes awareness, acquisition and retention campaign performance effectiveness
- Performs analysis of mobile, social media, web, email and paid/owned media
- Responsible for tracking, reporting and analyzing online and offline user behavior, campaign performance, pipeline attribution and conversion rates throughout the customer journey; including recommendations for conversion improvements and/or testing
- Leveraging segmentation, provide regular analysis and insights back to internal business partners, including recommended strategies for optimizing marketing content, channels, campaigns, and conversion to maximize results with marketing campaigns and program adoption
- Generate actionable data to focus marketing spend and help shape our marketing strategies and product and service offerings
- Synthesizes data, insights, customer research to create presentations that make fact-based recommendations
- Responsible for digital data governance and recommending best practices
SEO responsibilities:
- Expand service line organic footprint across all non-brand and brand phases of the customer journey
- Manage publication of search optimized content, identify new content opportunities and measure page performance
- Produce quantitative reporting and qualitative explanations on monthly performance
- Oversee internal content competition and prevent any potential keyword cannibalization
- Help manage external tool partners and platforms
Qualifications
Education and Experience
- Must have experience using Adobe Analytics or Adobe Customer Journey Analytics
- Bachelor's degree in marketing or a related field. Combination of education and/or additional job related experience in marketing technology/digital marketing may be considered in lieu of the degree.
- Minimum of five (5) years of experience in marketing.
- Minimum of two (2) years of experience leading, developing and delivering marketing programs.
- Certification in Adobe Analytics strongly preferred
Unless directed by a Collective Bargaining Agreement, applications for this position will be considered on a rolling basis. CommonSpirit Health cannot anticipate the date by which a successful candidate may be identified.
Apply
Depending on the position offered, CommonSpirit Health offers a generous benefit package, including but not limited to medical, prescription drug, dental, vision plans, life insurance, paid time off (full-time benefit eligible employees may receive a minimum of 14 paid time off days, including holidays annually), tuition reimbursement, retirement plan benefit(s) including, but not limited to, 401(k), 403(b), and other defined benefits offerings, as may be amended from time to time. For more information, please visit https://www.commonspirit.careers/benefits.
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Equal Opportunity
CommonSpirit Health™ is an Equal Opportunity/Affirmative Action employer committed to a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, parental status, ancestry, veteran status, genetic information, or any other characteristic protected by law. For more information about your EEO rights as an applicant, please click here [PDF].
CommonSpirit Health™ will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). External hires must pass a post-offer, pre-employment background check/drug screen. Qualified applicants with an arrest and/or conviction will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, ban the box laws, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances. If you need a reasonable accommodation for any part of the employment process, please contact us by telephone at (415) 438-5575 and let us know the nature of your request. We will only respond to messages left that involve a request for a reasonable accommodation in the application process. We will accommodate the needs of any qualified candidate who requests a reasonable accommodation under the Americans with Disabilities Act (ADA). CommonSpirit Health™ participates in E-Verify.