Region Manager Digital Marketing - South
The posted compensation range of $42.49 - $61.61 /hour is a reasonable estimate that extends from the lowest to the highest pay CommonSpirit in good faith believes it might pay for this particular job, based on the circumstances at the time of posting. CommonSpirit may ultimately pay more or less than the posted range as permitted by law.
CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. & from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community.
This is a REMOTE position that will support mutiple states within our South Region.
The South Region Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to drive patient acquisition, engagement, and retention within the healthcare system's region. This role involves overseeing digital marketing initiatives, managing digital channels, and ensuring alignment with organizational goals, brand and experience guidelines. The South Region Digital Marketing Manager will collaborate with cross-functional teams to optimize the patient journey and conversion rates. They will utilize data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for optimization. The Regional Digital Marketing Managerwill stay updated on digital marketing trends and best practices in the healthcare industry to drive continuous improvement and innovation.
Responsibilities
- Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing strategies to effectively promote the healthcare system's services, programs, and initiatives within the region.
- Identify target audiences and develop tailored marketing plans and personalized approaches to reach and engage them.
- Stay updated on digital marketing trends and best practices in the healthcare industry.
- Patient Acquisition and Engagement:
- Develop and implement strategies to drive patient acquisition and engagement through digital channels, such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and online advertising.
- Collaborate with cross-functional teams, including IT, clinical, brand, marketing, communications and patient experience to optimize patient journey and conversion rates.
- Utilize data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.
- Website and Content Management:
- Oversee the management and maintenance of the regional website content, ensuring that it is user-friendly, accessible, and up-to-date with relevant information.
- Collaborate with internal stakeholders to develop and optimize website content, including landing pages, blog posts, and patient resources.
- Implement SEO strategies to improve website visibility and organic search rankings.
- Social Media and Online Reputation Management:
- Manage the healthcare system's social media accounts, including content creation, scheduling, and community management.
- Develop and implement social media strategies to enhance brand awareness, engage with patients, and drive website traffic.
- Monitor and respond to online reviews and feedback to manage and enhance the healthcare system's online reputation.
- Paid Advertising and Campaigns:
- Plan and execute paid advertising campaigns across various digital channels, such as search, social media and display advertising in coordination with the region and market-based service line marketing and communications teams.
- Collaborate with marketing and creative teams to develop compelling ad copy, visuals, and landing pages.
- Monitor and optimize campaign performance to maximize return on investment (ROI) and achieve campaign objectives.
- Email Marketing and CRM:
- Develop and implement email marketing strategies to nurture patient relationships, promote services, and drive engagement.
- Manage the healthcare system's customer relationship management (CRM) system and utilize data to segment and personalize email campaigns.
- Monitor email performance metrics, such as open rates and click-through rates, and make recommendations for improvement.
- Digital Analytics and Reporting:
- Utilize digital analytics tools, such as Adobe Analytics, to measure and analyze the effectiveness of digital marketing efforts.
- Generate regular reports on key performance indicators (KPIs) and provide insights and recommendations to senior leaders.
- Stay updated on industry trends and emerging technologies in digital marketing and share knowledge with the team and broader organization.
- Compliance and Privacy:
- Ensure that all digital marketing efforts comply with relevant healthcare industry regulations, such as HIPAA and GDPR.
- Collaborate with legal and compliance teams to review and approve digital marketing materials and campaigns.
- Budget Management:
- Develop and manage the regional digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Monitor and track expenses, and provide regular budget reports to senior leaders.
- Team Management:
- Lead and manage a team of digital marketing professionals, providing guidance, mentorship, and professional development opportunities.
- Set goals and objectives for the team and evaluate performance regularly.
- Foster a collaborative and innovative culture within the region and market teams.
Qualifications
Minimum Education & Experience:
- Minimum of 6 years of experience in marketing, digital marketing, website development and management, or related disciplines.
- Bachelor's degree in marketing, communications, or a related field (Master's degree preferred).
- Proven experience in developing and executing successful digital marketing strategies.
- Proficiency in digital marketing tools and platforms, including Adobe, SalesForce, Google, and Hootsuite.
- Strong understanding of SEO, SEM, social media marketing, and online advertising
Required Minimum Knowledge, Skills, Abilities & Training:
- Strong understanding of healthcare trends, regulations, and best practices.
- Strong strategic thinking and problem-solving abilities.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
- Excellent presentation skills.
- Ability to work collaboratively with cross-functional teams and senior executives.
- Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
- Excellent interpersonal skills.
- Collaborative work style.
- Ability to work in a large geographically diverse system.
#LI-CHI
Unless directed by a Collective Bargaining Agreement, applications for this position will be considered on a rolling basis. CommonSpirit Health cannot anticipate the date by which a successful candidate may be identified.
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Depending on the position offered, CommonSpirit Health offers a generous benefit package, including but not limited to medical, prescription drug, dental, vision plans, life insurance, paid time off (full-time benefit eligible employees may receive a minimum of 14 paid time off days, including holidays annually), tuition reimbursement, retirement plan benefit(s) including, but not limited to, 401(k), 403(b), and other defined benefits offerings, as may be amended from time to time. For more information, please visit https://www.commonspirit.careers/benefits.
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Equal Opportunity
CommonSpirit Health™ is an Equal Opportunity/Affirmative Action employer committed to a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, parental status, ancestry, veteran status, genetic information, or any other characteristic protected by law. For more information about your EEO rights as an applicant, please click here [PDF].
CommonSpirit Health™ will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). External hires must pass a post-offer, pre-employment background check/drug screen. Qualified applicants with an arrest and/or conviction will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, ban the box laws, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances. If you need a reasonable accommodation for any part of the employment process, please contact us by telephone at (415) 438-5575 and let us know the nature of your request. We will only respond to messages left that involve a request for a reasonable accommodation in the application process. We will accommodate the needs of any qualified candidate who requests a reasonable accommodation under the Americans with Disabilities Act (ADA). CommonSpirit Health™ participates in E-Verify.